5 Reasons to do Your Shopping At The Earth Fair Market


The Tokai Earth Fair Market has a beautiful indoor space as well as sheltered outdoor seating. It is bustling with colours, great smells and sounds every Saturday morning; rain or shine. You might be surprised to know that The Earth Fair Market will soon be celebrating its 9th birthday. Jacqui, the market founder and owner, has built an incredible culture of high quality products, kind service and generosity over the years.

The Earth Fair Market is known as one of South Africa’s few “shopping markets”, making your weekly grocery shopping trip an engaging and interesting experience. It might be slightly intimidating to change from shopping at a typical supermarket franchise to going shopping at a local market, so here are five fantastic ways that shopping at this great market is better than your regular mall or stop n’ shop.

1. You’ll Support Small Local Business

One of best advantages of The Earth Fair Market is the fact that by shopping here you’re directly supporting local farmers, small businesses and the growing Cape Town food culture. You know exactly where your money is going and who it’s going to. Vendors will quickly win over your heart with their friendly-manner and helpful knowledge.

Customers that frequently visit The Earth Fair Market are extremely loyal and we can understand why. It’s easy to get your whole week’s worth of shopping done and leave with a sound conscience knowing how many hardworking people you’ve helped and supported.

2. You’ll Be More Green

You can shop here without having to bother with a scrap of waste. Stalls like Zero Waste Store, Fresh, Metro Organics and Baker Down The Road are just a few of the stalls that aim to reduce wastage.

It might be difficult to get into the habit of bringing your own jars, containers and bags to The Earth Fair Market but it’s so worth it. As we slowly but surely become more environmentally conscience, it’s never bad to be ahead of the curve. Plus, mason jars make everything look beautiful, even your Zero Waste Store rice and quinoa.

For those of you who are already trying your best to turn down straws and shop with your own reusable plastic or fabric bags, you will not receive a hint of judgement at The Earth Fair Market. In fact, many of the vendors will be singing your praises before you’ve even finished pulling out your trendy glass straws and tote bags.

3. You’ll Make New Friends

Our experience at The Earth Fair Market involved nothing but kindness. On Saturday mornings you’ll be met with unique and eclectic groups of people. The friendly vendors and equally friendly visitors, guarantee that you’ll leave this market with new friends, acquaintances and first-hand product details.

As you question traders and vendors about the process behind their product creation and grow your knowledge of where your food really comes from, you will quickly get to know the names, face and families of everyone you’re investing into. The Earth Fair Market makes it very rewarding to be able to turn something as plain as weekly shopping into something so fulfilling by simply switching up your habits and opening up your options.

4. You Can Relax While You Shop

It’s so easy to get caught up with the hustle and bustle of weekday life. City life encourages busyness; everything we do is fast and people often seem too rushed to connect through a smile or short conversation.

Life runs at a slower pace at The Earth Fair Market. Here you’ll be able to take a few breaths and have a friendly chat with a local vendor instead of dashing on down an aisle to find the next item on your shopping list. Let the market take you on a foodie adventure as you take your time to discover, smell, taste and learn as you buy.

5. You’ll Discover New Foods

We recommend that you take along your list of general must-haves, but be open to the great selection of seasonal options at The Earth Fair Market. You might end up with some new favourite meals just because you bought that one item of food you just had no idea what to do with!

If you feel overwhelmed by the amazing choices on offer, tuck into a tasty snack as you take advantage of the relaxed indoor seating. Use the central vantage point to take stock of your options from a distance as you choose your shopping strategy.

The Earth Fair Market really is a brilliant, one-of-a-kind place to shop for your weekly groceries. Jacqui and the team have used their years of experience to create a stable shopping environment that has a wide range of gorgeous products. You’ll find everything you need at this local market, and at superior quality.

We hope that list encourages you to go out and try to be more intentional about shopping more at local markets and less at supermarkets.Take your friends and family with you when you visit your local market this weekend. Why not take a trip to The Earth Fair Market to experience it for yourself?

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Get a map to the market. here